Ladbrokes Sanctioned By ASA For Socially Irresponsible Ad

The Advertising Standards Authority (ASA) has upheld a complaint against a Ladbrokes advertisement, with the body ruling that the ad depicted gambling behavior that was socially irresponsible. The ad, seen o...

Ladbrokes, Coral & Gala To Offer Yggdrasil Slots

Yggdrasil enters agreement with GVC Holdings, the UK’s largest high street bookmaker, that will see its slots offered through Ladbrokes, Coral and Gala. Yggdrasil has entered an agreement with GVC Holdings...

GVC and MGM Aim To ‘Dominate’ US Betting

Ladbrokes owner GVC and US casino giant MGM Resorts said they expect to “dominate” the US sports betting market after announcing a $200m (£153m/€171m) joint venture. As MGM also announced a partnership with ...

GVC Completes Ladbrokes Coral Takeover

GVC has completed its acquisition of Ladbrokes Coral in a deal that could be worth £4bn (€4.49bn/$5.55bn). Ladbrokes Coral’s corporate site now redirects visitors to GVC’s homepage. 34 years after Ladbrokes...

Ladbrokes calls time on esports market

UK bookmaker Ladbrokes is believed to have stopped offering betting on esports. The vertical has been seen almost universally as a growth area within the betting industry, especially because of esports' popu...

BBH Clinches Ladbrokes Advertising Contract

UK bookmaker Ladbrokes has appointed advertising agency BBH London as its advertising partner with the aim of developing a new marketing strategy. The contract awarding follows a pitch progress instigated by...

Ladbrokes Sets Date For iPoker Network Migration

UK bookmaker Ladbrokes is set to complete its migration from technology solution provider Microgaming’s MPN network to mobile gaming company Playtech’s iPoker Network on December 21. According to the Pokerne...