Ladbrokes has taken over from 32Red as the sponsor of the annual Kempton Park Racecourse Christmas Festival.
Taking over from previous sponsor 32Red, the GVC-owned operator has signed a five-year agreement to support the festival, which takes place on 26th and 27th December and is considered one of the UK’s most important racing events.
As part of the deal, the races will be renamed to reflect the sponsorship, with the even now featuring the £250,000 Ladbrokes King George VI Chase, £130,000 Ladbrokes Christmas Hurdle and £100,00 Ladbrokes Desert Orchid Chase.
Commenting on the news Ladbrokes Coral PR Director, Simon Clare, said:
“Ladbrokes has a long and proud history of sponsoring top-class horseracing, and we are absolutely thrilled to be embarking on this new sponsorship of the King George VI Chase and the two-day Christmas Festival at Kempton Park.
“There are few races that can boast the heritage and prestige of the Ladbrokes King George VI Chase and it is always one of the top-ten betting races in the year, making it a perfect fit for Ladbrokes.
“Boxing Day and the days following Christmas is one of the busiest betting periods in the year, so this sponsorship has broader strategic benefits too at such an important time for the Ladbrokes business.”
While General Manager of Kempton Park Racecourse, Steve Parlett, added:
“We are delighted to welcome Ladbrokes as the new partner of our most prestigious race meeting. Ladbrokes are a longstanding supporter of Jockey Club Racecourses and we are excited to work together to further enhance our racegoers’ experience.
“I would like to take this opportunity to offer our sincere thanks to 32Red for the support they have given Kempton Park’s flagship fixture over the past three years. We look forward to continuing to work with them in the future.”