Yggdrasil enters agreement with GVC Holdings, the UK’s largest high street bookmaker, that will see its slots offered through Ladbrokes, Coral and Gala.
GVC Holdings is one of the world’s largest online-led companies and is licensed in more than 20 regulated markets, and the deal will see the Yggdrasil’s content offered by three of the UK’s biggest betting and gaming brands, which between them boast a significant online presence and extensive betting shop network.
Customers will be able to access the full portfolio of Yggdrasil’s slots including the latest releases like Trolls Bridge, Baron Samedi and Hanzo’s Dojo, plus classics like Vikings trilogy.
The brands will also gain the ability to deploy BOOST® – Yggdrasil’s proprietary range of in-game promotional tools, allowing them to run promotions from within the game client.
CEO of Yggdrasil, Fredrik Elmqvist, commented:
“This is a significant agreement with some of the industry’s largest brands and I’m thrilled to be able to announce it today ahead of Europe’s largest gaming event, ICE London, in a few weeks’ time.”
While Chief Product Officer of GVC Holdings, Liron Snir, added:
“We’re delighted to enhance our offer for Ladbrokes and Coral customers with Yggdrasil’s dynamic slots content. The high production values and innovative features they bring have already proven to be hugely popular with customers across our broader brand portfolio in regulated markets.”