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eSports

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What is eSports?

eSports describes the world of competitive, organized video gaming. Competitors from different leagues or teams face off in the same games that are popular with at-home gamers, typically – multiplayer video games.

Pizza Hut Returns To Streaming as Twitch Rivals Partner

June 23, 2021

Pizza Hut will return to Amazon’s streaming platform as an official partner of Twitch Rivals North America. The brand will be the official pizza of Twitch’s competition property and will bring back last year’...

G2 Esports Partners With Ralph Lauren

June 21, 2021

Esports organization G2 Esports has signed a deal with luxury fashion brand Ralph Lauren to become the team’s exclusive fashion outfitter. The long-term partnership covers the entirety of the G2 organization ...

Monster Energy Sponsors Brazilian Counter-Strike Circuit

June 21, 2021

The Brazilian Counter-Strike Circuit (CBCS) announced Friday that it is now being sponsored by Monster Energy energy drink. The brand will appear in the competition’s official broadcasts, being also featured ...

Team Vitality to launch fan tokens on Socios.com

June 18, 2021

French esports organisation Team Vitality has announced plans to launch fan tokens on blockchain-based fan engagement and rewards application Socios.com. The deal, in partnership with blockchain provider Chi...

ESPL Signs Bollywood Star Tiger Shroff as its Official Brand Ambassador

June 16, 2021

Bollywood actor and singer Tiger Shroff has been named the brand ambassador for India’s first franchise-based esports league, Esports Premier League. The financial terms of this new deal were not disclosed. ...

FaZe Clan Partners With Seth Rogen for Alzheimer’s Charity Stream

June 16, 2021

Esports and gaming lifestyle organization FaZe Clan announced Wednesday that it will team up with Actor and Comedian Seth Rogen & Lauren Miller Rogen’s charity HFC for a live stream event. Rogen will stre...

WME Signs Cloakzy and Other Gaming Stars to Representation Deals

June 15, 2021

WME has signed a new slate of content creators, esports players, and gaming stars to representation deals. As first reported by The Hollywood Reporter, WME will now represent G4 host and content creator Gina...

Razer Named the Official Presenting Sponsor for Nerd Street’s Valorant Summer Championships

June 11, 2021

Nerd Street, a national esports infrastructure company, has announced that it has entered into a partnership with Razer, naming the PC peripheral company the official presenting sponsor of the Valorant Summer...

MSI to Facilitate the First Valorant University Championship for South East Asia

June 11, 2021

In order to help create more opportunities in South East Asia, MSI has announced the launch of the MGA Collegiate program. The program, which covers Thailand, Malaysia, Singapore, Vietnam, and Indonesia, look...

Helix eSports Signs Sponsorship Deal With GUNNAR Optiks

June 10, 2021

Esports Entertainment Group’s gaming center division Helix eSports has announced a partnership with GUNNAR Optiks. Helix facilities will pilot a retail experience for GUNNAR glasses. GUNNAR will also serve as...