Esports organization G2 Esports has signed a deal with luxury fashion brand Ralph Lauren to become the team’s exclusive fashion outfitter. The long-term partnership covers the entirety of the G2 organization and will feature a variety of social media activations and event-based campaigns.
Additionally, League of Legends star Martin “Rekkles” Larson will be featured in the company’s Wimbledon Campaign which highlights Ralph Lauren’s 16th year serving as the sports competition’s official outfitter.
The terms of the deal were not disclosed.
Earlier this year, G2 announced a multi-year deal with Adidas, and recently secured a partnership with Betway.
(Photo : Ralph Lauren)