Southeast Asian online gambling operator LeTou has announced a partnership with esports organisation Fnatic.
The agreement will see the operator sponsor Fnatic’s Kuala Lumpur-based Dota 2 team, and will cover in-game naming rights, exclusive content, competitions and social media.
Commenting on the deal LeTou CEO, Paul Fox, said:
“LeTou are passionate about our players and partnering with Fnatic gives us the perfect opportunity to engage with their growing esports market.
“Fnatic are known to be the best in the business and we are very excited to work with them to support their Dota 2 team; we will be creating memorable content to bring their community and ours together.”
While Fnatic COO, Glen Calvert, added:
“Both LeTou and Fnatic have had great success in our respective fields, so it is fitting we are now working together to continue that success.”
Staying with Fnatic, just last week ForrtuneZ reported the UK-based organisation had acquired an Indian PUBG Mobile team, and has revealed plans to establish a facility in India.