Influential esports organisation Fnatic has partnered with esports betting platform Rivalry.gg, to help foster healthy, responsible betting in the rapidly growing market.
After recently signing a partnership agreement, London-based Fnatic and esports betting platform Rivalry.gg, have announced they will be creating and releasing content aimed at educating esports fans about responsible gaming.
Fnatic is one of eSports largest organisations, having successfully fielded some of the top Dota, CS:GO and League of Legends teams, since being founded by Sam and Anne Mathews back in 2004. Today, their team of professional gamers represent Fnatic at over 75 international events per year, competing in 20 different games.
With a community of tens of millions of fans, and partner brands like Monster Energy, DXRacer and Newzoo, Fnatic carries some serious influence in the esports world, and its partnership with Rivalry.gg could really propel esports gambling to a new level.
Commenting on the partnership Wouter Sleijffers, Fnatic CEO said:
“We’re excited to have found a partner in Rivalry.gg, who are passionate about esports and competition as we are. Watching and following your favourite teams and players can be enjoyed in different ways and Rivalry.gg is adding to that experience. And for the eligible Fnatic fans it just provides another opportunity to benefit from our winning teams!”
Focusing on the gambling aspect, he said:
“esports betting should be exciting and enjoyable, but also safe and responsible”.
Isle of Man-licensed and Esports Integrity Coalition member, Rivarly.gg launched in February 2018 and, under the leadership of its founder, Kevin Wimer, is aiming to build one of the safest places to bet on esports. Recently the company signed Richard Lewis, the respected esports journalist and tournament host as a partner, further underlining their big ambitions in the esports world.
Rivalry.gg CEO Wimer summed things up saying:
“Esports continues to grow rapidly, and as such the demands of fans are changing. Rivalry.gg has been designed to adapt to this change by creating a platform that adds to the excitement of gameday, while doing so in a responsible and regulated fashion. Betting is here to stay, and at rivalry our goal is to meet the demand with an incredible product while staying true to our roots and supporting the community along the way.”
Interestingly, the distinctly pro-gambling stance of Fnatic is at odds with the recent move by Valve Corporation – the giant US-based video game developer and digital distribution company behind Steam – to distance themselves from any form of gambling, whether their global player community likes it or not.