[image credit : Riot Games]
Riot Games has determined that Pringles will be their savoury snacks partner. The relationship between LEC and Pringles started in 2019 when the snack brand sponsored the European competition’s summer finals.
As well as being available at LEC’s studio in Berlin, Germany, Pringles will run a promotion from February 12th to May 5th that includes code redemption. Hextech skins, Riot Point vouchers, and Hextech chests & keys are all up for grabs as part of the activation.
This activation is incredibly similar to last year’s initiative when Pringles sponsored the LEC Summer Finals in Athens, Greece over September 7-8th. Another similarity is that for the 2020 spring split, Pringles is allowing 10 fans to win a studio tour, meet & greet with casters, and an on-stage play-test by redeeming codes found on cans.
Ahead of the 2020 season, Riot Games announced a stacked roster of partners – both returning and new – for the LEC. Most recently, we saw Red Bull join Kit Kat, Logitech G, Warner Music, Beko, Tchibo, AKRacing, HUYA, Alienware and Kia Motors.