Riot Games’ League of Legends Championship Series, whose 2020 season began on January 25, has announced an extension of its partnership with energy drink Red Bull and a new deal with Dell PC gaming brand Alienware.
Red Bull North America will remain the official energy drink partner of the LCS and continue to provide tailgating experiences for fans and teams throughout the 2020 season at LCS Studios in Los Angeles. In addition, Red Bull gained the naming rights to a new press and VIP suite within LCS Studios called Red Bull Lounge.
Red Bull has a long history the League of Legends esports scene and has significant partnerships with a number of prominent organizations such as 100 Thieves and Cloud9. They also sponsor the LEC and CBLOL. The Red Bull influence in the League of Legends scene is integral as they continue to build a strong understanding of each other. It’s reasonable to assume the partnership will continue well beyond the 2020 year as well.
Red Bull is just one of a handful of official sponsors for the LCS. The list also includes big names like Honda, Mastercard, Rocket Mortage, State Farm, Alienware, ESPN+, Twitch, Youtube, and more. The list of sponsors is long as League of Legends continues to prove that it is the biggest esport around and is only continuing to grow every year as the industry as a whole keeps getting bigger and bigger.