Binance, a leading crypto exchange, has appointed Iskander Malikov as its new director of fiat, Europe, and the Commonwealth of Independent States (CIS).
Announced on Friday, Malikov’s primary responsibility will include establishing new fiat-to-crypto channels and gateways in regions throughout Europe and CIS. He will also be responsible for the growth of the same in Binance’s existing markets.
Malikov will also develop new strategic business initiatives and partnerships across these regions and will examine to simplify fiat-to-crypto and crypto-to-fiat conversions.
Tapping the fiat-based markets
This appointment put the crypto exchange a step closer to achieving its head’s goal to introduce over 180 fiats across its platforms by the end of this year. Currently, the exchange offers services with 24 fiats and is still a long way to achieve its goal.
Commenting on his new role, Malikov said: “Cryptocurrencies and crypto exchanges are a relatively new phenomenon in most CIS and some European states. My overarching mission is to accelerate crypto adoption and work with the leadership to help make crypto more accessible in markets throughout CIS and Europe.”
He will join the exchange from TradingView, where he spent over three years as chief operating officer.
“I believe crypto is not only here to stay but will also create a new, alternative ecosystem capable of competing with traditional financial products and commonly known asset classes,” he added.
“I hope to popularize this new asset class and help in reducing the friction when purchasing crypto to make the process more seamless. I am looking forward to working with the team and building on this new financial ecosystem to provide people with better products and services and the freedom of choice.”
Binance also recently on-boarded Josh Goodbody, an ex-Huobi executive, as the director of its European and Latin American growth and institutional business.