It was announced Thursday that L’Oréal-owned fragrance brand Diesel will continue to be the perfume of choice for Spanish esports organization Vodafone Giants. The organization has been a partner of the brand since 2016.
Financial terms were not disclosed.
Diesel’s “Only The Brave” fragrance will be promoted on the organization’s channels and social networks, and both companies will work together in 2021 to create activations. Vodafone Giants has also launched a spot for Father’s Day with the participation of some of the club’s best-known players, such as Darío Eme Hache, Th3Antonio, Sh4rin, and Shanks.
Vodafone Giants has had a busy first quarter in terms of partnerships; KitKat signed on as a sponsor of the organization, alongside Nestlé noodle brand MAGGI FUSIAN, and Ozone Gaming. Its parent company, Good Game Group, also announced a partnership with Deloitte Gaming on March 1.