[image credit : Unibet]
Unibet has extended and strengthened its partnership with the Paris Saint-Germain football club and become Official Partner of the club through to the end of the 2022/2023 season.
Kindred France General Manager, Mathieu Drida, commented, “We are delighted to broaden our partnership with Paris Saint Germain and take it to an even wider audience across the world. Since the start of last season, we have engaged in major communication campaigns that have proved very successful with football fans. We firmly believe that by extending our agreement with Paris Saint-Germain we can strengthen our position in France and promote the Unibet brand in Europe and beyond,”.
According to French newspaper L’Equipe, Unibet expected to pay $3.5m over the two-year partnership.
Through the extended agreement, Unibet and PSG will continue to conduct campaigns together, including poster campaigns in France, TV advertising, and initiatives promoted by the club’s social media channels.
Unibet has similar sports betting partnerships with multiple sports teams, including Belgian football team Club Brugge and US hockey team New Jersey Devils.