Unibet, part of Kindred Group, has assigned a new two-year deal with French Ligue 1 Champion Paris Saint-Germain.
As per the agreement, the company will become the team’s official betting partner.
Unibet will also get branding exposure inside the club’s Parc des Princes home stadium.
In addition, Unibet and PSG will together offer customers a range of exclusive digital content.
“We are delighted to welcome Unibet to the Paris Saint-Germain family; we both share the same spirit of conquest, a passion for football and a strong desire to impose our brand in very competitive markets,” PSG Sponsoring Director Marc Armstrong said.
“By joining forces with Paris Saint-Germain, Unibet will gain great visibility both in the stadium and in the virtual community of Paris Saint-Germain.”
Mathieu Drida, General Manager of Kindred France, added: “With Paris Saint-Germain, Unibet intends to increase its reputation throughout Europe and offer its players exclusive content, closer to the game.”