For the 2013-14 Football season, the TotelFootball fantasy pool betting service has signed a partnership with OpenBet online gaming software provider.
TotelFootball’s fantasy sports pools betting product will be accessible to all companies integrated to OpenBet, including more than 20 of the world’s largest sportsbooks and gaming operators.
“OpenBet has been successfully providing sportsbook software to major operators for more than 15 years so this is a hugely significant deal for TotelFootball,” said Keith McDonnell, TotelFootball’s business development director.
“We have created a product that has the winning combination of being simple to understand, play and very easy to integrate. With fantasy games viewed as being integral to social strategies, TotelFootball is a versatile product that penetrates beyond the sportsbook environment.”
OpenBet commercial partner manager Max Francis added: “Fantasy games are wildly popular all around the world and TotelFootball has captured their most appealing aspects and added the all important sports betting element.
“There really isn’t another product like it on the market. It is proven to attract new players and I am sure it will only become a more important acquisition tool given the size of the fantasy sports market.”