BetConstruct has moved to expand the number of live sports offered through its sportsbook product with the addition of ‘eFootball’.
The new service will feature matches from the Fifa Football League, with teams competing using soon-to-be released computer game ‘Fifa 16’.
Matt Howard, head of sportsbook and trading operations at the online and land-based developer, said the launch of eFootball helps demonstrate the company’s commitment to the expanding e-sports market.
“BetConstruct are at the forefront of incorporating e-sports into a supplier offering,” Howard said.
“eFootball provides a link between traditional sports and e-sports betting through the medium of football, allowing operators to access a younger demographic and present their customers with a diversified choice of football betting opportunities.”