English Premier League club West Bromwich Albion has announced a new sponsorship deal with Asian online gaming operator TLC88.com ahead of the start of the season this weekend.
TLC88 has grown rapidly over the last two years and is now renowned as being one of the top online sportsbook and casino brands in Asia.
TLC88 has been recruited as the club’s ‘platinum gaming partner’.
“This is a further measure of the strengthening of the global reach of West Bromwich Albion,” the club’s head of corporate sales, Iain Wain, said.
“The last four seasons, culminating in Albion’s record Barclays Premier League eighth-place finish last term has allowed the commercial team to reach out to partners such as TLC88 who focus on Asian Markets.”
Mike Chong, Asia-Pacific strategic director of TLC88, added, “We believe this partnership will lead Asians to explore the excitement and atmosphere offered by clubs in Europe and TLC88 will bring that sense of sharing and fun to internet gaming.
“TLC88’s knowledge of developing interactive, fun and engaging platforms will provide West Bromwich Albion FC’s international fan base with an exciting and new gaming experience.”