[image credit : Scientific Games]
Scientific Games Corporation has partnered with Abacus Solutions International Group to develop a platform for shoppers to purchase lottery draw and instant games in retail checkout lanes.
Abacus, which has a significant penetration in supermarkets and big box stores, is a lottery technology partner that securely connects lottery systems technology directly through a retailer’s point-of-sale technology.
“Our research shows that in grocery stores in particular, only 5% of shoppers visit the area of the store where the lottery terminal is located and games can be purchased,” Simon Butler, CEO of Abacus, said.
The integration with the third-party solution from Abacus using their unique Fusion Platform will enable secure, in-lane lottery sales through Scientific Games’ new SCiQ retail technology system and AEGIS lottery draw game systems technology, allowing shoppers to purchase instant and draw games at the checkout.
“This partnership with Abacus is another example of Scientific Games’ commitment to invest in new retail innovation that opens opportunities for lotteries to bring products conveniently to players where they are. Our vision for retail innovation includes third-party, secure technology integrations that support lottery revenues with the most advanced technology possible,” Randall Lex, VP Lottery Retail Solutions for Scientific Games, said.
“The Abacus technology enables draw-based lottery tickets and instant games to be purchased at any retail point-of sale-terminal, and dramatically increases valuable lottery terminal foot-print in stores at a minimal cost. Our partnership with Scientific Games is a significant and exciting step forward, enabling Abacus technology with our retail partners to offer huge growth opportunities for lotteries and their beneficiaries,” Butler said.
“The Abacus and Scientific Games in-lane solution puts lottery products in front of 100% of the store’s customers as well as fitting into their existing shopping behavior. Working together to offer lotteries many more selling opportunities as well as offering new and innovative ways to play is the future of lottery and this partnership embraces that opportunity,” Terry Presta, Abacus Head of Business in the USA, said.