Tik Tok’s Influence On Esports And The Gaming Industry

According to SensorTower, as at February, TikTok has achieved close to 2B lifetime downloads across both the Apple App Store and Google Play with its biggest market in India, with 41.3% of downloads. Brazil was second largest with 9.7M downloads, while the U.S. was in third with 6.4M installs.

Currently, only a handful of gaming influencers and personalities have over 1M followers on the platform, and most are still understanding exactly what to do with it. Gaming companies and agencies are also in the experimental phase of using TikTok.

The NFL is heavily tying its future growth to the platform. It’s official channel currently boasts 3.6M followers, launched as part of a multi-year partnership between the league and the platform, announced in September 2019.

Riot Games also partnered with TikTok during the League of Legends World Championships to launch its original music track, “GIANTS.” On the platform, Riot and TikTok activated a hashtag challenge, where user-generated content was uploaded in-sync with the track.

“This was a highly collaborative partnership and fantastic learning experience for Riot, as we continue to focus on growth across relevant platforms that our players are engaging on. After this first deep dive, we plan on partnering more closely with TikTok to deliver even more custom experiences for existing and new fans.” said Alay Joglekar, social media lead of Riot Games.

[image: WallpaperAccess]


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