Sports data and content provider Sportradar has agreed a strategic partnership with engagement specialist PrizeLogic, whereby the two parties will now supply brands with a turnkey solution to better activate sport sponsorships and engage consumers.
Under the agreement, Sportradar will use its real-time sports data alongside PrizeLogic’s interactive consumer engagement capabilities to create real-time gamification experiences for brands around the world.
The partnership will seek to produce real-time incentives such as predictive gaming, real-time offers and flock-to-unlock experiences that can be executed across marketing channels including inside a stadium, on social media and integrated into mobile apps.
“Sportradar is obsessed with enhancing the fan experience and we continually strive to create engaging and unique products that offer the best solutions for brands, publishers and broadcasters to monetise,” Sportradar’s vice president of digital sport, Brian Josephs, said. “Partnering with PrizeLogic provides us with the platform that delivers the next generation of sports engagement.”
PrizeLogic chief executive Ryan LaMirand added: “At PrizeLogic, data driven engagement is a key strategy to drive relevance and create stronger, more meaningful consumer experiences. Our partnership with Sportradar provides brands with an easy, cost-efficient solution to extend the value of their sports marketing investments.
“Connecting with consumers in the moment creates such a powerful and emotional brand experience.”
The partnership comes after Sportradar in January announced the launch of ad:s, a new full-service marketing solution for bookmakers. The service incorporates a marketing solutions that Sportradar said will help sports betting brands develop more efficient and effective customer acquisition and retention strategies.