Exness announced that it has recruited Shlomi Dubish as its new Head of External Communications, effective from March 2021.
In an exclusive press release to FortuneZ, Shlomi Dubish, who recently left eToro as its Lead Creative Content, has been named by Exness, the multi-asset brokerage with global operations, as its new Head of External Communications.
Dubish brings extensive experience in creative marketing and branding. His role will play a vital part in representing Exness as the company continues to grow and transform. Additionally, he will oversee strategy and execution, drive the global content agenda and enhance the public image of the group.
Prior to this exclusive announcement, eToro utilized Dubish’s experience as its Lead Creative Content from August 2016. He was in charge of the day-to-day creative and content aspects which ranged from strategy to execution. His success in the role led to the most memorable marketing campaigns for eToro, according to his LinkedIn profile.
Earlier to his experience at eToro, he co-founded Sweefit and served as its Creative Content Director. Over a year, he jointly created an enterprise-grade company that incorporated what one would need to achieve financial prosperity.
Before Sweefit, Dubish spent a little under a year at Moblin as its Digital Copywriter & Creative Strategist. At this establishment, he pitched ideas directly to clients in competition with the biggest advertising agencies in Israel. Additionally, he oversaw simultaneous projects from inception to completion, reviewing project plans, designs and deliverables.
At FGG Advertising, he began his career as a Junior Copywriter in April 2010. During this five year stint, he was promoted to Senior Copywriter. His involvement required hunting down big and small clients, including Ernst & Young, Citroen, Ferrari, Passportcard and Make-a-Wish.
Unique and Game-changing Advantages
Dubish has fulfilled many roles as a copywriter and creative strategist for a number of advertising agencies. During this time, he has worked on brands such as Mercedes, Hyundai, EY, Carlsberg, Omega, and others. His knowledge and experience in copywriting matches Exness’ requirements for its growing content.
Commenting on the announcement Marcus Doherty, Global Head of PR and Communications at Exness, said: “We are pleased to have Shlomi on board as Head of External Communications, we believe that his vast experience in creative and branding will play a significant role in representing Exness’ voice as the company continues to grow and transform.” Doherty is leaving Exness as he plans to return to the UK and continue corporate media consultancy.
“The first time I heard about Exness, I couldn’t believe that a company with so many unique and game-changing advantages could fly under the radar of most traders. To me, it’s like getting the opportunity to join Apple in the 1980s. As someone who day-trades stocks and night-trades crypto, it was only natural for me to appreciate Exness’ platform and its outstanding USPs. I feel that once a trader learns about Exness, they will prefer it. I hope to leverage everything I learned about Fintech and branding, and help Exness achieve the global brand recognition it deserves,” added Dubish.