Sportradar signed an extension to its US-focused data and odds partnership with Flutter Entertainment-owned FanDuel Group through to 2028.
Under the deal, Sportradar will serve as the chosen data or odds supplier for US sports to FanDuel, covering events such as the National Basketball Association (NBA), Major League Baseball (MLB) and the National Hockey League (NHL) in the US market.
FanDuel will have access to a suite of betting products including complete pre-match betting services, live betting services and betting entertainment tools such as live match trackers and betting widgets.
FanDuel said the agreement would expand the in-play betting experience for its sportsbook customers, adding that in-play betting makes up almost 50% of the handle on the FanDuel Sportsbook.
“Low latency live data is the essential fuel for our proprietary trading models to deliver a quality in-play betting experience to our customers,” FanDuel’s sportsbook general manager Niall Connell said.
“Sportradar’s data powers our in-house models allowing us to offer a large number of in-game betting markets and it’s the collaborative nature of our partnership that will evolve FanDuel’s in-play product offering in the years to come.”
Sportradar chief executive Carsten Koerl added: “With FanDuel being the leading US sportsbook, this deal further underscores Sportradar’s position as the data and odds supplier of choice for US sports, including the NBA, MLB, and the NHL.
“Both Sportradar and FanDuel have established market leading positions through investment in innovation and cutting-edge products and services and this expanded agreement enables us to work together to further evolve FanDuel’s offering, particularly in areas like in-play betting.”
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