Events-through-calendar platform Stanza has partnered with Sportradar to deliver in-calendar sports content globally.
The partnership will see Sportradar’s Advanced Data Insights & Sport Page Solutions included in-calendar to enhance the user experience.
Stanza says more than 13 million people have subscribed to schedules through its platform, over 1 billion calendar events have been synced, and it is the first market to carve out e-commerce and betting inventory through calendar, with more than $40m worth of ticket sales made to date.
Major sports leagues including the NBA, NFL, NHL, MLS and collegiate properties leverage Stanza’s calendar marketing suite to communicate with fans. Stanza’s sports schedules are also embedded across sports publisher pages to drive on-page engagement. According to Stanza, its calendar suite reaches more than 20 million unique users around the world each month.
Discussing the partnership Stanza CEO and Founder, Smita Saxena, said:
“Calendar is within the top 3 used apps on people’s phones; it’s checked 12x on average daily. We know in-calendar real estate is very valuable and we’re very careful about partners that we bring into the ecosystem. It’s truly sacred ground as people are very sensitive about what shows up in their calendars.
“We were looking for a partner to add value across both our customers and calendar subscriber base. After much testing and evaluation, we’re excited to partner with Sportradar to integrate their content to make it even easier for fans to follow their team.”
While Sportradar Vice President of Digital Sport, Brian Josephs, added:
“We are pleased to be working with Stanza, an innovative and highly respected leader in its industry. As a company, Sportradar is always looking to find new and creative ways to engage sports betting audiences. Partnering with Stanza, we have all of the ingredients necessary to create and shape a truly unique calendar experience for users through data.”