Sportnco, the B2B division of French operator France Pari, has added ZEturf to its list of clients and will supply the horse racing tote specialist with its fixed odds betting and trading platform.
ZEturf had been looking to diversify its offer and include online betting into its product mix and will launch its new betting offers in time for this year’s World cup in June once France’s regulator ARJEL has agreed to it.
The company headed up by Emmanuel de Rohan Chabot will benefit from Sportnco’s betting software and back office solutions while Sportnco will produce prices and manage risk and launch ZEturf’s mobile betting app.
The new betting products will be available in three languages, French, English and Spanish and ZEturf will run it from its .fr and .com wesbites, its clients will be able to bet from a single account on pari mutuel horse racing or fixed odds sports betting.
France Pari and ZEturf have both been growing strongly since France regulated its online gaming and betting market in 2010, while the online betting sector has been the strongest performer of the three regulated verticals in the country after a difficult start three years ago.
Herve Schlosser, founder and president of France Pari, commented, ”This new agreement strengthens Sportnco’s leadership position and means it supplies its IT platform and odds to five of the 10 (regulated) bookmakers in France. It (also) shows that we have the capacity to grow outside France through zeturf.com’s offering.”