Sportnco, the B2B division of French operator France Pari, will provide Genybet, a subsidiary of French horse racing company PMU, with its fixed-odds betting site.
The three-year agreement will see Sportnco provide its odds and risk-management tools and mobile offer to Genybet, whose players will be able to access the operator’s horse racing pari mutuel and fixed odds sports betting offers from a single account.
Recent figures from the French market have shown that stakes for online poker in France have continued to drop, while those for horse racing are also suffering from the tough economic climate in the country, and online betting is proving to be the more resilient and growing of the three regulated verticals in France, after much criticism following market regulation in 2010. The poker trend is also mirrored in the regulated Danish market.
Hervé Schlosser, president and founder of France Pari, commented: “This is a sign that the French sports betting market is on sound footing and Genybet is launching into a growing sector. This launch strengthens Sportnco’s leadership position in the French market; after a difficult start we have managed to keep all our clients by implementing fast and profitable partnerships. It also justifies our B2B strategy, which centres on as much on France as it does on international markets.”
Sportnco will provide Genybet with its range of pre-match and in running bets and also brings together its licencees’ sports betting offers to enable punters to take part in pool betting on football and other sports. Its online betting client roster is now made up of Joaonline, NetBet, Genybet and France Pari.