SG Digital has announced it is providing its Managed Trading Service (MTS) to Caesars Entertainment properties in New Jersey and Mississippi.
The new platform was created following Scientific Games’ acquisition of data supplier Don Best, and features additional betting and pricing services, along with real-time event data solutions, complimenting the OpenBet™ sportsbook already in use by Caesars online, mobile and retail products.
SVP Sportsbook at SG Digital, Keith O’Loughlin, commented:
“This is a major milestone for us. Following a quick and simple integration that took less than two weeks following the Don Best acquisition and the recent formation of our Gibraltar sportsbook ops team, Caesars now has one of the most comprehensive sports betting offerings in the US.
“With Managed Trading Service delivering a complete product. We’re thrilled to have delivered the new service to our long-term partner in such a short period of time, demonstrating our speed to market.”
And, EVP Gaming & Interactive at Caesars Entertainment, Christian Stuart, said:
“With the integration of Don Best, Caesars will now be able to provide our customers superior speed and variety in available sports betting lines both on premise and in the Caesars Sports app. The combination of Caesars’ best in class product, brand and loyalty program will continue to drive Caesars Sports to the forefront of the industry as this new opportunity unfolds.”
(Photo: © Anthony Aneese Totah Jr | Dreamstime.com)
