Caesars Entertainment has become the NFL’s first official casino sponsor, in a partnership that will begin with the 2019 play-offs.
The multi-year deal will see Caesars provide “unique experiences for NFL fans by using its casino properties, celebrity chefs, premier music artists, and a wide range of entertainment elements.”
Caesars will, in return, be given exclusive rights to use NFL trademarks to promote their casino properties and activate at key NFL events, including the Super Bowl and NFL Draft, in both the US and UK markets.
Senior Vice President, NFL Partnerships, Renie Anderson commented:
“We couldn’t be more excited to work with one of the world’s largest gaming and entertainment companies,
“Combining the NFL with Caesars’ expertise in world class entertainment will provide our fans unique experiences both here in the United States and abroad.”
While President and CEO of Caesars Entertainment, Mark Frissora, said:
“All of us at Caesars Entertainment are thrilled to be the first-ever casino partner of the NFL, the most prominent sports league in North America,
“Combining the league’s 180 million fans with our 55 million Total Rewards loyalty program members will expose millions of people to the exclusive and exciting year-round opportunities at our properties.”
Caesars Entertainment now has agreements with seven individual NFL teams, including the Chicago Bears, Indianapolis Colts, Philadelphia Eagles, Atlanta Falcons, Baltimore Ravens, Oakland Raiders, and New Orleans Saints. It should be noted that this latest agreement only relates to the casino vertical and does not include sports betting, daily fantasy sports or resorts and hotels.
Caesars and several other Las Vegas Strip venues are slated to host elements of the 2020 NFL Draft in coordination with the City of Las Vegas.
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