SBTech Enters Multi-Channel Partnership with Svenska Spel

SBTech has entered a multi-channel sportsbook partnership with Svenska Spel Sport & Casino.

The deal is the third tier one lottery sportsbook partnership so far this year, following on from agreements with Veikkaus and The Oregon Lottery.

According to SBTech, it successfully completed a highly technical and extremely competitive procurement process, in which is outperformed its rivals in criteria including its fully configurable and localised Managed Trading Solutions, next generation API’s and responsible gaming tools.

Svenska Spel is partnered with more than 2,000 retailers in Sweden and held 37% of the country’s sports betting market in 2018. SBTech says the new partnership will significantly enhance Svenska Spel’s sports offering.

Commenting on the partnership Chief Development Officer at SBTech, Andrew Cochrane, said:

“We are incredibly proud and excited to have been awarded this partnership with Svenska Spel Sport and Casino AB following a an extremely rigorous selection process. We look forward to completing the integration of our sportsbook solution across Svenska Spel’s retail, mobile and online channels and helping Sweden’s leading gaming company deliver the foremost sports betting experience in the market.

“To have secured one WLA member agreement this year has been a huge achievement, but to now have three large-scale government projects underway is phenomenal. It is testament to our award-winning technology, products and services, and the dedicated team we have built and continue to invest in as we grow across major regulated and newly regulating markets around the world.”

While Product Manager, Sport & Racing at Svenska Spel Sport & Casino, Björn Kjellsson, added:

“It feels fantastic to present this partnership which we are very happy is finally in place. It has been a long process to find the right partner for us which we think we have in SBTech. We are very pleased with our choice and we are convinced that our customers will appreciate our updated sportsbook when we go live.”

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