The partnership with SBTech marks the start of an exciting new venture for Genesis Global, as it launches a sports betting offering for the first time.
Genesis Global has an established portfolio of 10 casino brands including Casino Cruise, SpinIt and Sloty. The partnership will propel Genesis Global into the sportsbook market, utilising a vast proprietary affiliate network to drive traffic.
Its new sports brand will provide players with a comprehensive offering, showcasing interactive and engaging sportsbook and casino content with live betting powered by official data from the likes of Sportradar and Betgenius.
The platform is designed to deliver a personalised gaming experience, with SBTech supporting the player proposition with fully native apps, a secure payments hub and responsible gaming functionality, including self-exclusion APIs.
Andrew Cochrane, Chief Development Officer at SBTech, said, “We’re excited by Genesis Global’s vision and growth plans. Through our powerful platform and innovative sportsbook, we will help propel Genesis Global’s presence in online sports betting and gaming, by capturing new market share in the sportsbook vertical, as well as boosting their casino revenues.”
Ariel Reem, CEO of Genesis Global, added, “Our aim has always been to create an extraordinary experience for both players and partners. That’s why we are delighted to be partnering with SBTech, whose capabilities and core values align clearly with ours.”