PSG Esports, the gaming division of French football club Paris Saint-Germain, has extended and expanded its partnership with Betway Group.
The agreement sees Betway designated as the Main Partner for PSG.LGD, for at least 1 year. Betway will also join PSG Esports’ wider operations as Official Betting Partner.
The partnership is amongst the most significant to date in the Esports sector. It is also a continuation of the existing successful collaboration between PSG.LGD and Betway, which kicked off in 2018.
“We are thrilled to extend and expand upon our existing partnership with Betway, who has been an excellent supporter of our Esports efforts and the PSG.LGD team in particular for nearly 2 years now. Through our existing relationship, Betway has proven itself to be an organization that really understands the gaming community, and together we are looking forward to innovating and delivering truly unique and exclusive experiences to our fans together,” Fabien Allègre, Paris Saint-Germain’s Director of Brand Diversification, who oversees the Club’s Esports operations, said.
“We’re delighted to renew our partnership with PSG.LGD’s legendary DOTA 2 team. Our relationship has gone from strength to strength and it’s been a very successful sponsorship for us. We’re now very excited to be able to take it to the next level,” Paul Adkins, Operations and Marketing Director at Betway, said.