Mobile entertainment gambling services company Probability has agreed a partnership with UK lifestyle hospitality brand Sugar Hut.
Under the deal, Probability will support the new ‘Sugar Hut Mobile Casino’, which launched today, giving Sugar Hut customers access to various real-money mobile, slot, bingo and casino games.
“Over the past 12 months we’ve noticed a growing appetite from companies that have traditionally sat outside our world, who recognise mobile gambling as a means to open up new revenue streams into their businesses,” Probability chief commercial officer Michael Byrne said.
“The partnership enables Sugar Hut to deepen brand engagement and drive loyalty by delivering fun, entertaining mobile games that give their customers the opportunity to win real money.
“Sugar Hut has access to our full games catalogue which includes HD Roulette, Slots such as Long John’s Silver HD, Poseidon’s Kingdom HD, Way of the Slot HD and Pots ‘O’ Plenty HD. In the case of Sweet Treats, players have previously enjoyed jackpot wins of over £70,000. It’s great to welcome Sugar Hut on board as our first hospitality brand, ‘White Label’ partner.”
Sugar Hut marketing and PR manager Simon Rennalls added, “This is a really exciting time for growth and expansion of the Sugar Hut brand. It marks the first time a lifestyle hospitality brand has launched a mobile casino and I’m confident our customers are going to love playing the array of mobile games in the ‘Sugar Hut Mobile Casino’.
“Early discussions with Probability revealed our average customer demographic married with the typical player demographic, making the decision to launch a new mobile games service easy.
“Our partnership with Probability is simple, they provide the mobile gaming and gambling expertise, player security, regulatory compliance, reporting, CRM, games portfolio and more, leaving us to focus on marketing our new Sugar Hut branded mobile casino to our hundreds of thousands fun loving customers across the UK.”
Slots are powered by Probability’s game development and management platform Slot-O-Matic and all games are supported by Probability’s core gaming platform, Halley.