[image credit : PointsBet]
PointsBet, a top-tier global sportsbook operator, and the National Basketball Association (NBA) announced a new multiyear partnership, making PointsBet an Authorized Sports Betting Operator of the NBA. The partnership marks PointsBet’s first with a professional sports league in the U.S.
As part of the partnership, PointsBet will integrate the first-ever Win Probability Metric across certain NBA platforms, including on NBA.com and NBA social media channels. Powered by PointsBet, the Win Probability Metric will provide fans with real-time insight toward projected outcomes utilizing the same analytics and statistics that fuel the PointsBet sportsbook.
Additionally, PointsBet will have access to official NBA betting data and league marks across PointsBet digital betting platforms.
“As a tech company at heart, the PointsBet team is excited to work with a league as savvy and forward-thinking as the NBA,” noted Johnny Aitken, CEO of PointsBet USA. “We’re certainly aligned in looking to present fans with the best experience possible, and we look forward to enhancing the sports betting aspect via the Win Probability Metric Powered by PointsBet.”
“We are thrilled to partner with PointsBet on its first U.S. sports league betting partnership, as they continue to grow their business throughout the U.S.,” said Scott Kaufman-Ross, Senior Vice President, Head of Fantasy & Gaming, NBA. “PointsBet has a unique offering in the marketplace and we are excited to find new ways to engage with fans together.”
PointsBet and the NBA will also work together on best-in-class practices to protect the integrity of NBA games.