NBA to use Microsoft Teams to virtually seat fans courtside. As part of its continuing relationship with Microsoft, the league aims to use the software’s newly launched Together Mode to bring more than 300 fans in the stands. The app utilizes AI to segment the face and shoulders of the audience and positions them in a shared digital space with other people.
The NBA will equip arenas with 17-foot tall LED screens that surround the court. The displays will allow players to see and hear the people who are watching them via Teams.
Meanwhile, fans will see a live feed of the game directly within the app, alongside a view of everyone else that’s spectating. ESPN and Turner will adjust how they record matches so that those following along on their TV or mobile device will see both the players and those attending through Teams.