Playtech Partnership Bears Fruit For Ladbrokes

[image credit : Ladbrokes]

British iGaming provider Ladbrokes has launched of a suite of games from developer Limited under the new Vegas tab on its online casino and sportsbook

Harrow-based Ladbrokes revealed that this is the first step in a new partnership with Playtech with the Vegas tab set to initially offer a suite of around 70 games with about 30 of these available via mobile channels.

“Moving forward, Ladbrokes will be able to select and offer any of the 400 games available on Playtech’s open games solution that supplies games from both Playtech and third-party suppliers,” read a statement from Ladbrokes.

Ladbrokes stated that the new Vegas games include slots such as The Sopranos, Little Britain and Monty Python’s Spamalot as well as table games including roulette and blackjack.

“We are delighted that Ladbrokes customers will now begin to see the benefits of our partnership with Playtech with a strengthened gaming offer across all channels,” said Richard Glynn, CEO for Ladbrokes.

“This, together with the establishment of Ladbrokes Israel, which was formed in May, has seen us take a considerable step forward in our digital capabilities with further enhancements to come in the coming months.”

Ladbrokes declared that the deal with Playtech will also see it able to take advantage of the developer’s IMS software for more advanced customer relationship management capabilities.

“We are very happy to launch the new service with Ladbrokes via the Vegas tab,” said Shay Segev, COO for Playtech.

“The unique capabilities of the tab, which is supported by Playtech’s IMS solution, will deliver significant benefits to Ladbrokes, enabling it to maximise lifetime player values.”

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