[image credit : GolfBet]
The Action Network and PGA TOUR have announced the launch of GolfBet, a golf-focused betting content platform. GolfBet will be powered by The Action Network and hosted at www.actionnetwork.com/golf. It will also be available within The Action Network app.
Through the partnership, the PGA TOUR will provide GolfBet content distribution via TOUR digital platforms, footage rights to support GolfBet video content and official TOUR data to ensure that GolfBet and The Action Network offer golf fans and golf bettors the most accurate data and compelling content available.
“We believe that golf fans and sports bettors alike are in search of a deeper level of information that has not existed until the launch of GolfBet. The Action Network is the perfect partner to create this type of content platform to educate and entertain fans about responsible betting on golf while bolstering the overall gaming ecosystem. We are bullish that GolfBet content and the growth of sports betting will drive fan engagement and expand our overall audience,” Norb Gambuzza, PGA TOUR’s SVP Media & Gaming, said.
“The PGA TOUR is one of the most forward-thinking leagues and rightsholders around the massive growing legal sports betting business. Our consumers are passionate golf fans, and we are excited about the opportunity to enhance our coverage via the launch of the GolfBet platform,” Patrick Keane, CEO of The Action Network, said.
“In a typical PGA TOUR season, there are approximately 1.2 million golf shots taken across our schedule. This represents a massive opportunity for in-play betting, new types of markets for operators who have access to official PGA TOUR data, and tremendous opportunities for content generation. We think that The Action Network has the unique expertise to develop a diverse array of tools, analysis, and other content which will help fans and bettors understand, access, and enjoy these new betting opportunities as the market evolves,” Gambuzza said.
In 2019, The Action Network produced more than 800 individual pieces of golf-related content and offered robust bet tracking and analysis tools focused on golf.
“Action Network users tracked over 50 million picks on our platform last year, and golf was our fastest-growing segment at nearly 300 percent year over year,” Keane said.