Following a model that was established in Brazil from Final Level and LOUD content creation, the esports organization paiN Gaming is also launching its own project in which five selected influencers will live and produce gaming lifestyle-based content. The mansion is located in the São Paulo district Alphavile.
paiN Gaming expects to generate more engagement from supporters once Brazilian organizations that invested in similar structures such as LOUD and Final Level, have reached “astonishing numbers” on social media. LOUD became the first esports organization in the world to reach 1B views on YouTube.
Recently, FURIA also created its own house of influencers, in a project named SIX by FURIA. Outside Brazil, FaZe Clan is known for similar content.