paiN Gaming Attracts Partnership With Social Dating App, Tinder

[image credit : paIN Gaming]

Brazilian organisation paiN Gaming has attracted a partnership with social dating application TinderThe organisation explained that Tinder would sponsor its rosters in Free Fire, Counter-Strike: Global Offensive, Dota 2, and Clash Royale.

Although details of the deal are limited at the time of writing, there is said to be a content component stemming from the collaboration. Additionally, the organisation hinted towards distributing Tinder Gold codes as promotional material; the use of which grants users access to premium features on the application. It also includes a jersey sponsorship.

The union with paiN Gaming marks Tinder’s second esports crossover. The first of which occurred in June 2018 when the social app inked a deal with another Brazilian organisation, MIBR. Merits of its partnership with MIBR included content initiatives, live activations, and campaigns targeting the app’s premium services.

Esports has managed to seduce location-based social platforms to get involved with the space over the last few years. In August 2019, multinational organisation Gen.G flirted with social dating application Bumble in a collaboration which yielded an all-female Fortnite team.

bitcoin
Bitcoin (BTC) $ 16,940.06 0.58%
ethereum
Ethereum (ETH) $ 1,251.51 1.51%
tether
Tether (USDT) $ 1.00 0.01%
bnb
BNB (BNB) $ 287.88 1.54%
usd-coin
USD Coin (USDC) $ 1.00 0.08%
binance-usd
Binance USD (BUSD) $ 1.00 0.13%
xrp
XRP (XRP) $ 0.389666 1.62%
dogecoin
Dogecoin (DOGE) $ 0.097159 0.90%
cardano
Cardano (ADA) $ 0.312180 0.16%
matic-network
Polygon (MATIC) $ 0.910122 2.51%
S&P 500  ^GSPC 
$3,957.54  $23.62  (0.60%)
Dow Jones Industrial Average  ^DJI 
$33,796.54  $198.62  (0.59%)
NASDAQ Composite  ^IXIC 
$11,059.24  $100.69  (0.92%)
Russell 2000  ^RUT 
$1,828.78  $21.88  (1.21%)
Crude Oil Jan 23  F*CL.NYM 
$71.56  $0.4500  (-0.62%)
   
$0.0000  $0.0000  (0.00%)