paiN Gaming Attracts Partnership With Social Dating App, Tinder

[image credit : paIN Gaming]

Brazilian organisation paiN Gaming has attracted a partnership with social dating application TinderThe organisation explained that Tinder would sponsor its rosters in Free Fire, Counter-Strike: Global Offensive, Dota 2, and Clash Royale.

Although details of the deal are limited at the time of writing, there is said to be a content component stemming from the collaboration. Additionally, the organisation hinted towards distributing Tinder Gold codes as promotional material; the use of which grants users access to premium features on the application. It also includes a jersey sponsorship.

The union with paiN Gaming marks Tinder’s second esports crossover. The first of which occurred in June 2018 when the social app inked a deal with another Brazilian organisation, MIBR. Merits of its partnership with MIBR included content initiatives, live activations, and campaigns targeting the app’s premium services.

Esports has managed to seduce location-based social platforms to get involved with the space over the last few years. In August 2019, multinational organisation Gen.G flirted with social dating application Bumble in a collaboration which yielded an all-female Fortnite team.

Bitcoin (BTC) $ 54,997.00 1.25%
Ethereum (ETH) $ 2,626.13 8.06%
Binance Coin (BNB) $ 576.98 0.37%
XRP (XRP) $ 1.38 0.10%
Tether (USDT) $ 0.999753 0.14%
Cardano (ADA) $ 1.26 0.15%
Dogecoin (DOGE) $ 0.291841 5.44%
Polkadot (DOT) $ 36.30 1.27%
Litecoin (LTC) $ 285.88 5.53%
Uniswap (UNI) $ 36.47 1.36%
S&P 500  ^GSPC 
$4,158.25  $15.17  (-0.36%)
Dow Jones Industrial Average  ^DJI 
$33,949.77  $187.54  (-0.55%)
NASDAQ Composite  ^IXIC 
$13,925.61  $24.61  (-0.18%)
Russell 2000  ^RUT 
$2,268.22  $28.59  (1.28%)
Crude Oil Jun 21  F*CL.NYM 
$61.45  $0.1000  (0.16%)
$0.0000  $0.0000  (0.00%)