paiN Gaming Attracts Partnership With Social Dating App, Tinder

[image credit : paIN Gaming]

Brazilian organisation paiN Gaming has attracted a partnership with social dating application TinderThe organisation explained that Tinder would sponsor its rosters in Free Fire, Counter-Strike: Global Offensive, Dota 2, and Clash Royale.

Although details of the deal are limited at the time of writing, there is said to be a content component stemming from the collaboration. Additionally, the organisation hinted towards distributing Tinder Gold codes as promotional material; the use of which grants users access to premium features on the application. It also includes a jersey sponsorship.

The union with paiN Gaming marks Tinder’s second esports crossover. The first of which occurred in June 2018 when the social app inked a deal with another Brazilian organisation, MIBR. Merits of its partnership with MIBR included content initiatives, live activations, and campaigns targeting the app’s premium services.

Esports has managed to seduce location-based social platforms to get involved with the space over the last few years. In August 2019, multinational organisation Gen.G flirted with social dating application Bumble in a collaboration which yielded an all-female Fortnite team.

bitcoin
Bitcoin (BTC) $ 47,850.00 0.08%
ethereum
Ethereum (ETH) $ 3,405.34 0.86%
cardano
Cardano (ADA) $ 2.35 0.75%
tether
Tether (USDT) $ 1.00 0.38%
binance-coin
Binance Coin (BNB) $ 408.44 0.37%
xrp
XRP (XRP) $ 1.07 0.39%
solana
Solana (SOL) $ 166.04 11.37%
polkadot
Polkadot (DOT) $ 34.04 1.54%
dogecoin
Dogecoin (DOGE) $ 0.240952 0.83%
usd-coin
USD Coin (USDC) $ 1.00 0.44%
S&P 500  ^GSPC 
$4,432.99  $40.76  (-0.91%)
Dow Jones Industrial Average  ^DJI 
$34,584.88  $166.44  (-0.48%)
NASDAQ Composite  ^IXIC 
$15,043.97  $137.96  (-0.91%)
Russell 2000  ^RUT 
$2,236.87  $3.96  (0.18%)
Crude Oil Oct 21  F*CL.NYM 
$71.82  $0.5500  (-0.76%)
   
$0.0000  $0.0000  (0.00%)