paiN Gaming Attracts Partnership With Social Dating App, Tinder

[image credit : paIN Gaming]

Brazilian organisation paiN Gaming has attracted a partnership with social dating application TinderThe organisation explained that Tinder would sponsor its rosters in Free Fire, Counter-Strike: Global Offensive, Dota 2, and Clash Royale.

Although details of the deal are limited at the time of writing, there is said to be a content component stemming from the collaboration. Additionally, the organisation hinted towards distributing Tinder Gold codes as promotional material; the use of which grants users access to premium features on the application. It also includes a jersey sponsorship.

The union with paiN Gaming marks Tinder’s second esports crossover. The first of which occurred in June 2018 when the social app inked a deal with another Brazilian organisation, MIBR. Merits of its partnership with MIBR included content initiatives, live activations, and campaigns targeting the app’s premium services.

Esports has managed to seduce location-based social platforms to get involved with the space over the last few years. In August 2019, multinational organisation Gen.G flirted with social dating application Bumble in a collaboration which yielded an all-female Fortnite team.

bitcoin
Bitcoin (BTC) $ 40,829.00 2.36%
ethereum
Ethereum (ETH) $ 3,004.27 3.35%
tether
Tether (USDT) $ 0.999831 0.07%
binance-coin
Binance Coin (BNB) $ 438.03 5.92%
usd-coin
USD Coin (USDC) $ 0.999977 0.12%
cardano
Cardano (ADA) $ 1.26 4.83%
solana
Solana (SOL) $ 125.78 7.38%
xrp
XRP (XRP) $ 0.725236 2.05%
terra-luna
Terra (LUNA) $ 79.32 1.03%
polkadot
Polkadot (DOT) $ 23.20 4.14%
S&P 500  ^GSPC 
$4,482.73  $50.03  (-1.10%)
Dow Jones Industrial Average  ^DJI 
$34,715.39  $313.26  (-0.89%)
NASDAQ Composite  ^IXIC 
$14,154.02  $186.23  (-1.30%)
Russell 2000  ^RUT 
$2,024.04  $38.75  (-1.88%)
Crude Oil Feb 22  F*CL.NYM 
$83.15  $2.40  (-2.81%)
   
$0.0000  $0.0000  (0.00%)