August saw the Uefa Europa League and Champions League final rounds taking place, bringing the European football season to an end after long delays. In the latest edition of Optimove’s iGaming Pulse find out below how this affected sports betting metrics.The average deposit amount increased by 8% month-on-month and by 28% year-on-year, rising to €40 per player. At this time last year, the major leagues were in their off-season, hence the significant year-on-year growth.
Monthly deposits
The average number of monthly deposits for sports bettors decreased by 4% compared to July, though increased 12% compared to August 2019.
Net gaming revenue per player
There has been a decrease in average revenue per active player during August, of 7% month-over-month, and a 7% increase year-on-year, to €80 per player.
Retention rates
Retention rates for sports bettors have slightly increased, up 2% from July. However, retention rates are down 4% compared to the prior year.
Conversion rates
Conversion rates remained unchanged from July. However, there is an evident increase of 10% year-on-year, to €43.
Average deposit amount
The average deposit amount for casino players remained the same month-on-month, and increased by 17% year-on-year, to €35.
Monthly deposit per player
The average number of monthly deposits per player in August decreased by 1% compared to July (almost no change) but were up 15% from August 2019, to 9.2 deposits per player.
Retention rates
Retention rates remained the same both sequentially and year-on-year.
Conversion rates
Conversion rates remained the same compared to July, at 41%. However, although we see no changes during summer months – July and August – there has been a 28% year-on-year surge.
Mobile bet rates
At Optimove, this is calculated by the total mobile bet amounts in August divided by the total bet amount during the same month.
We can see an increase of 2% month-on-month and by 22% year-on-year, now standing at 60% – providing further evidence that more and more players bet on mobile platforms.
[image: Aravot]
