888 To Use Optimove For Bingo Operations

Online gambling operator 888 Holdings has announced it is to utilise Optimove’s retention automation software in its consumer-facing bingo operations.

Powered by unique customer modelling technology, the web-based Optimove software allows marketers and retention experts to drive one-to-one marketing campaigns.

The operator already uses Optimove in its Dragonfish business-to-business division as part of a strategy to increase player retention and engagement.

“A large part of our success as a leading online entertainment company has been our development and focus on the most advanced CRM strategies and tools,” 888’s senior vice-president head of business-to-consumer division, Itai Pazner, said.

“Optimove has proved itself to be the perfect enhancement to our existing in-house customer marketing systems.”

bitcoin
Bitcoin (BTC) $ 23,363.26 0.01%
ethereum
Ethereum (ETH) $ 1,663.96 0.60%
tether
Tether (USDT) $ 1.00 0.08%
bnb
BNB (BNB) $ 329.93 0.12%
usd-coin
USD Coin (USDC) $ 1.00 0.12%
xrp
XRP (XRP) $ 0.410237 0.21%
binance-usd
Binance USD (BUSD) $ 1.00 0.03%
cardano
Cardano (ADA) $ 0.397636 0.78%
dogecoin
Dogecoin (DOGE) $ 0.095087 0.93%
matic-network
Polygon (MATIC) $ 1.25 2.18%
S&P 500  ^GSPC 
$4,136.48  $43.28  (-1.04%)
Dow Jones Industrial Average  ^DJI 
$33,926.01  $127.93  (-0.38%)
NASDAQ Composite  ^IXIC 
$12,006.96  $193.86  (-1.59%)
Russell 2000  ^RUT 
$1,985.53  $15.69  (-0.78%)
Crude Oil Mar 23  F*CL.NYM 
$73.23  $2.65  (-3.49%)
   
$0.0000  $0.0000  (0.00%)