Matt Prevost appointed Chief Marketing Officer at Roar Digital, the US sports betting and online gaming company owned by MGM Resorts International.
Matt Prevost has been appointed Chief Marketing Officer at Roar Digital, the US sports betting and online gaming company.
Between 2011 and 2015, Prevost was Chief Marketing Officer at Coral Interactive in Gibraltar, and was a key player in developing the marketing framework that has driven Coral.co.uk’s success over the past seven years.
Before his appointment at Roar, Prevost served as an Operating Executive at Cerberus Capital Management, and was the Chief Digital Officer at NewAvon from 2017, where he was also on the Board of Directors. Before joining Cerberus, he was a consultant at McKinsey.
Roar Digital LLC was formerly MGM GVC Interactive LLC, and is owned by MGM Resorts International. It was established in July 2018 to create a sports betting and online gaming platform in the United States, to take advantage of the opportunities emerging following the repeal of the U.S. Federal Professional and Amateur Sports Protection Act (PASPA).
Prevost will be joining the Roar team at their head office in New Jersey.
Commenting on the news Chief Executive Officer of Roar, Adam Greenblatt, said:
“I am delighted to appoint Matt to the team. Matt brings a unique combination of experience and expertise in Europe’s most competitive betting environment with a deep understanding of the US consumer and media landscape. Matt further strengthens Roar’s foundations and will help us compete for leadership over time as the US market evolves.”
While Prevost himself added:
“I am thrilled to join the team at Roar at this historic time for the US sports betting and gaming sector. The combination of brands, technology, and market access of the two parent companies will provide a significant opportunity to build a world class sports-betting operation in the US”.