Lottoland launches charity lotto. Lottoland, has launched its first charity focused lotto in the UK. 20p of every pound bet will be donated to four charities namely, The British Red Cross, Hospice UK, Keep Britain Tidy, and The Marine Conservation Society.
Lottoland CEO Nigel Birrell shared “We are delighted to be able to launch our charity lotto betting game here in the UK and are delighted to have these four fantastic charities on board, all of whom support amazing causes.”
He added “The whole team at Lottoland are excited to see the launch of the Win-Win Charity Lotto, it’s something we’ve been working on for some time and absolutely feels like the right step for the business. We believe we’ve found a good balance, as the respective charities will all appeal to a different audience and yet are all equally, immeasurably important in what they do.”