Malta-based sportsbook and software provider Altenar completes platform integration with lottery betting site Lottoland.
Gibraltar-based Lottoland launched the platform in selected markets in 2019 and has now decided to expand globally through 2020, with Altenar confirming the integration process is now complete.
The addition of a sportsbook means Lottoland players can now access lottery betting, gaming and sports betting in one place.
Commenting on the partnership Altenar Chief Executive Officer, Stanislav Silin, said:
“The deal with Lottoland is important to Altenar, and we appreciate the trust placed in our product and company to deliver such an important vertical for Lottoland’s global expansion strategy.
“We are looking forward to a long-term cooperation together, and are going to do our best to ensure our sports betting solution provides the necessary technological edge and flexibility for Lottoland”
While CEO of Lottoland, Nigel Birrell, added:
“We are thrilled to be incorporating a sportsbook platform into our product offering for Lottoland players. Our customers are at the heart of what we do, and for that reason we are very pleased to be providing a one stop shop for lottery betting, gaming and sports.
“Having Altenar at the helm of its development means that we can truly focus on customer experience, with competitive pricing, ease of use, market variety and a frictionless user journeys all being incorporated into the design. We are very excited to see the finished product live on our site.”