Lamborghini Starts Its Ride In eSports Arena

Lamborghini starts its ride in eSports arena. Car manufacturer Lamborghini has entered the world of esports with The Real Race, a global esports competition open to Assetto Corsa Competizione players of all levels. Assetto Corsa Competizione is an extraordinary racing simulation game developed by Kunos Simulazioni.

The competition was developed alongside car manufacturers and provides a dynamic platform for Lamborghini’s latest racing series. Five qualifier weeks take place from 29 May to 2 August. The top three players from the first and last qualifier weekend and top two players from the second, third and fourth weekend, will be whisked away by Lamborghini to the live final on 18 September, where the best drivers will be determined.

The Real Race will be Lamborghini’s first official entry into eSports, delivering a new sim racing championship blending the real and virtual worlds of racing.

“Sim racing is one of the fastest growing sectors in eSports, with eSports increasingly important to younger generations. I also follow it closely! This is an opportunity for us to combine the excitement of virtual racing with the appeal of Lamborghini cars and our motorsports program. ESports creates an environment where race heroes and top drivers can be challenged by anyone. This encourages wider engagement with real-life racing, reflected by Lamborghini’s investment in this new sports platform,” Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini, said.

The top three players from the tournament’s live finals will enjoy a three-day experience in Italy, the home of Lamborghini. Players will have a chance to train alongside Lamborghini Squadra Corse drivers and to drive a real Lamborghini race car at an internationally- renowned racetrack. The competition is open to all experience levels.

[image: Lamborghini]

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