Ladbrokes Australia, the Australian operation of UK bookmaker Ladbrokes, is to launch a multi-million dollar marketing campaign and a “Double the Odds” promotion.
The company has worked with Brisbane-based agency Engine Group to create a national campaign across television, out-of-home, digital, radio, press and social channels.
The campaign will mark Ladbrokes’ entrance into the Australian market after the company acquired the Bookmaker.com.au website last month.
The new television advert focuses on the fact that Ladbrokes is a UK bookmaker that has made a James Bond-style arrival in Australia.
The advert will also feature the Double the Odds promotion, which allows punters to get twice the price for Feature Races every Saturday throughout October.
In addition, Ladbrokes Australia has negotiated an enhanced offer with sports and betting website Bettingpro.com.au to offer a welcome bonus of Aus$500 for new players. Punters can access the offer using the Ladbrokes Australia bonus code MAXIMUMBONUS when signing up.
Ladbrokes Australia is also offering customers bonus bets of up to AUS$200 when backing the correct results in selected games from the A League club football competition.