SiGMA Group has announced that the newly established SiGMA Foundation will be led by Keith Marshall. He was appointed as Chief Philanthropy Officer to direct the Group’s CSR and other charitable activities.
SiGMA Foundation is the charitable arm of SiGMA Group, reflecting the company’s commitment to supporting those in need around the world with fund-raising activities. The foundation will focus on collecting funds for a number of similar projects in Ethiopia, where an upcoming project to finance the construction of a primary school will now fall under SiGMA Foundation’s patronage. With €80k allotted to the endeavour, the school will likely be inaugurated next January.
The Philippines will also factor into the foundation’s plans with the implementation of a solar power system to benefit remote locations. Furthermore, the provision of €20k from SiGMA Foundation’s yearly target to improve surrounding amenities.
Closer to home, SiGMA Foundation will look at social responsibility in Malta, with the intention of creating a social arm for the local scene, primarily addressing loneliness.
Mr Marshall commented “The Malta Kilimanjaro Challenge has helped to raise almost a million euros over the last 15 years, with funds being ploughed into kindergartens, daycare centres, water harvesting projects, hospitals etc and homes for the disabled in Ethiopia and Kenya. SIGMA has been a strong contributor over the last few years, and the newly created SiGMA Foundation will now incorporate the Malta Kilimanjaro Challenge. As founder, I’m keen to direct that energy and passion into this fresh opportunity to bring real change to people in places of need.”
Eman Pulis, Group CEO, added “Keith has inspired me in both obvious and subtle ways, as early as my days on university campus. Back then, he persuaded me to give events a try and I never looked back on event planning since. What left the bigger mark, however, was his dedication for philanthropic work. From ‘Served by the Stars’ to the ‘Kilimanjaro Challenge’; through such charity events I’ve come to realize that anyone can put their skills to meaningful use and come closer to the Ikigai. Setting up the Foundation was a natural step for the SiGMA Group and I can’t think of a more suited person to lead the way”.