IBM Announces Blockchain Powered Wine Supply Chain Tracing System

IBM announces blockchain-powered wine supply chain tracing system. The IBM blockchain-powered platform now provides a way for people to track wine from its vineyard roots all the way to your local store shelf.

In an announcement today, IBM said it has collaborated with wine monitoring firm eProvenance to debut the VinAssure platform. Built on IBM Blockchain Transparent Supply, VinAssure will allegedly run on IBM Cloud and allow wine producers, importers, transporters, distributors, restaurants, retailers, and others to track the supply chain of bottles “through a permissioned, permanent and shared record of data.”

The representatives of VinAssure include North Carolina-based wine importer De Maison Choices, which has an annual revenue of $22 million. IBM argued that the Bordeaux-based winemaker Maison Sichel and the Sainte Michelle Wine Estates export division will soon to use the blockchain-based supply chain system, possibly representing “million bottles of wine moving through the global supply chain.”

“We believe the future of the wine industry lies in verifiable provenance, transparency and traceability,” said André Tamers, owner of De Maison Selections. 

The IBM system will reportedly allow wine enthusiasts to use identification codes on bottles to learn about the “provenance and flavor profiles” in addition to any standards regarding organic, biodynamic, or sustainability practices. They will also be able to access information on the wine, validated and stored on the blockchain, from the vineyard to delivery.

[image: Kym Ellis]

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