British bookmaker Betfred has teamed up with KYC technology provide HooYu to help it stay compliant with the UKGC’s tough new age verification requirements.
Though the operator pointed out it already had strong Know Your Customer measures in place, it sys the partnership with HooYu will enable it to optimise its sign-up and KYC processes and provide a seamless customer journey.
Commenting on the news Director of Payments and Fraud at Betfred, David de la Yesa, said:
“HooYu has not only complied with all the requirements from the UK Gambling Commission they have created the best possible KYC process when customer documentation verification is required,”
While Marketing Director at HooYu, David Pope, added:
“HooYu Identify enables Betfred to comply with the new Gambling Commission age verification requirements whilst minimising the impact to customer acquisition and maximising customer sign-up.”