Gaming Innovation Group (GiG) has announced UK betting operator Betfred is the latest client for its marketing compliance screening tool GiG Comply.
GiG Comply is a web service technology that helps operators improve their compliance by monitoring third party affiliate marketing activities. It will enable Betfred to provide its affiliate clients with an automatic site-scanning solution to review advertising campaigns to ensure compliance with the latest regulations.
Commenting on the news, chief executive officer at GiG, Richard Brown, said:
“We are delighted to have partnered our technology with tier one operator Betfred. It’s a clear sign that Betfred are continuing to take affiliate compliance seriously, and we are proud to be contributing to their efforts,”
While director of compliance at Betfred, Adele Farrell, added:
“Protecting players and abiding by regulations has never been so important – so we are happy to be working with GiG Comply. At Betfred, we want to ensure that our affiliate partners are working in a responsible and compliant way, and GiG Comply is the most effective and efficient way for us to monitor the content they are publishing for our brand.”
Staying with Betfred and compliance, just a couple of days ago AYO.NEWS reported the bookmaker had teamed up with KYC technology provide HooYu to help it stay compliant with the UKGC’s tough new age verification requirements.