Under the terms of the deal, players from all of Fnatic’s rosters, including its LEC and UK LC teams in League of Legends, Counter-Strike: Global Offensive, Dota 2, and FIFA players, will exclusively use Twitch to stream their gameplay.
In addition to gaming broadcasts, the deal also covers live talk show content, and is said to be a long-term agreement, though financial details have not been revealed. Fnatic will also have the opportunity to promote its own branded Fnatic Gear peripherals through Twitch.
Twitch remains the only streaming service to have exclusive deals in place with esports organisations, also having partnered with Astralis, Could9, G2 Esports, Schalke 04 Esports, Splyce and Team Liquid.
Fnatic carries considerable influence in the international esports scene, and is at the forefront of driving innovative commercial partnerships and developing responsible esports gambling through its partnership with betting platform Rivalry.gg (see FNATIC EMBRACES ESPORTS BETTING AS IT PARTNERS WITH RIVALRY.GG).