FDJ, Sportradar partner on new esports venture

French gambling operator Française des Jeux (FDJ) has joined forces with Sportradar to launch a new esports betting website.

Parionsesport.fr will operate as part of FDJ’s ParionsSport sports betting brand and be powered by Sportradar’s data, allowing users to access a range of content and statistics from esports contests around the world.

Sportradar will deliver its esports API, Stats Centre, Life Cycle of Odds and Live Odds offerings across all available titles to FDJ and Parionsesport.fr.

In addition, SportsbookCloud, a certified partner of Betradar, will provide the web and mobile platform.

Parionsesport.fr will run as a free platform in-line with French legislation, which currently prohibits real-money betting on esports contests.

Jean-Francis Beaulieu, business unit director of ParionsSport, said: “Sportradar’s reputation in the esports sector is impossible to ignore, they will bring us the content for this free esports betting offering and will undoubtedly support our mission to speak to a population of young adults with the principles of image and recruitment.”

James Watson, head of esports at Sportradar, added: “We are excited to be working on ParionsSport esports offering and to help deepen the connection between a range of esports titles and these savvy fans, who are looking for interaction and insight.”

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