Sports and betting related data company Sportradar has entered into an agreement with the MP & Silva agency for the exclusive retail broadcast rights to French top-tier Ligue 1 football, along with other sports properties owned by the Agency.
For the current season 2013-14 the Ligue 1 deal requires a total of 125 matches.
The games will be broadcast on the Live Channel platform, which is operated by Sportradar’s Betradar brand for retail betting operators.
Live Channel launched earlier this summer and provides betting shop operators with live odds, live statistics and live pictures of sports events from around the world.
Sportradar’s deal with MP & Silva also includes France’s Ligue 2 and Coupe de la Ligue football competitions, along with North America’s Major League Soccer.
Live Channel will also be provided with coverage of ATP 250 tennis tournaments; Spanish basketball league, the ACB; and handball’s EHF Champions League and German Bundesliga.
Sportradar’s managing director of media rights, Joern Anhalt, said: “Certainly, our focus is to provide our clients with live sports content during their entire opening hours. To achieve this ambitious goal, we will continue to further expand our media rights portfolio.”